Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising Anne Johnston

ISBN: 9781282403901

Published: January 1st 2000

ebook

226 pages


Description

Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising  by  Anne Johnston

Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising by Anne Johnston
January 1st 2000 | ebook | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 226 pages | ISBN: 9781282403901 | 3.36 Mb

Since 1952, when Eisenhowers media consultants decided they could warm up the Generals personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By theMoreSince 1952, when Eisenhowers media consultants decided they could warm up the Generals personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns.

By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates.Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest.

Important to scholars, students, and other researchers involved with political communications, mass communications, and presidential elections.



Enter answer





Related Archive Books



Related Books


Comments

Comments for "Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising":


lespetitesfillesrebelles.com

©2009-2015 | DMCA | Contact us