Developing the Public Relations Campaign: A Team-Based Approach Randy Bobbitt

ISBN: 9780205359240

Published: June 2nd 2004

Paperback

284 pages


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Developing the Public Relations Campaign: A Team-Based Approach  by  Randy Bobbitt

Developing the Public Relations Campaign: A Team-Based Approach by Randy Bobbitt
June 2nd 2004 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 284 pages | ISBN: 9780205359240 | 8.43 Mb

This textbook for an advanced public relations course walks students through the process of writing a campaign proposal and outlines the contents of the planning, implementation, and evaluation sections of a proposal. Bobbit (University of NorthMoreThis textbook for an advanced public relations course walks students through the process of writing a campaign proposal and outlines the contents of the planning, implementation, and evaluation sections of a proposal.

Bobbit (University of North Carolina) and Sullivan (Marshall University) discuss research methods, media channels, marketing activit



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