CEO-Speak: The Language of Corporate Leadership Joel Amernic

ISBN: 9780773530379

Published: February 22nd 2006

Hardcover

256 pages


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CEO-Speak: The Language of Corporate Leadership  by  Joel Amernic

CEO-Speak: The Language of Corporate Leadership by Joel Amernic
February 22nd 2006 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 256 pages | ISBN: 9780773530379 | 8.28 Mb

This text considers the implications of the corporate language of leadership. Through a rhetorical analysis of the speeches & letters of chief executive officers, annual reports to shareholders, & company newsletters & websites, it showsMoreThis text considers the implications of the corporate language of leadership. Through a rhetorical analysis of the speeches & letters of chief executive officers, annual reports to shareholders, & company newsletters & websites, it shows that CEOs are elitist & exclusionary propagators of an often biased stream of discourse.



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