Arab World Unbound: Tapping Into the Power of 350 Million Consumers Vijay Mahajan

ISBN: 9781282134485

Published:

ebook

435 pages


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Arab World Unbound: Tapping Into the Power of 350 Million Consumers  by  Vijay Mahajan

Arab World Unbound: Tapping Into the Power of 350 Million Consumers by Vijay Mahajan
| ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 435 pages | ISBN: 9781282134485 | 8.49 Mb

An experts guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab Worlds market of 350 million consumers, who collectively wield the ninth-largestMoreAn experts guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab Worlds market of 350 million consumers, who collectively wield the ninth-largest economy in the world.

Based on the authors firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are.Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the regions culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer marketsExplains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nationsShows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplacesVijay Mahajan, author of two previous award-winning books on emerging markets, is one of the worlds most-cited researchers in the business and economics sectorAs the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities.



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